amazon gen z
Amazon and juniors from the Cornish design department worked to create a new type of online shopping experience.
Their challenge was to create a new social shopping experience where younger generation customers can discover, share through social media, and buy products online.
Cornish College of the Arts design students worked with lead designers from Amazon, an e-commerce and cloud computing company, to develop new social shopping experience where younger generation customers could discover, share and buy products online. The junior design students focused specifically on the user journey for Generation Z consumers discovering needs through interviews and competitive, and creating a prototypes defining new user flows and interaction in a five-week time frame.
Robin Avni; Amazon: Brian Thurston Bralczyk, Jenn Wolf, Anna Godfrey, Sarah Sinclair, Paul Rodriguez. Special thanks to Jeff Gelfuso.
Dillon Edwards, Jaden Nethercott, Kevin Bui, Elsa Adkins, Phuong Sen, Mallory Gelineau-Fox, Vivian Hyon, Celine Besson.