content development

As a writer, content strategist, and a seasoned editor, Robin has created strategies for publications and products by developing and leveraging content across multiple platforms. Specialties: content strategy, editorial content, white papers, consumer insights, case studies, presentations, and marketing collateral. 

 

WRITING PORTFOLIO

 
 
Benaroya Wing rendering by Olson Kundig.

Benaroya Wing rendering by Olson Kundig.

editorial

SOUTH SOUND MAGAZINE
Seeing the Light
The new Tacoma Art Museum addition gifted by Rebecca Benaroya makes the most of the views inside and out.

Mix, Not Match
The home design trends for 2019 are a little bit hygge, and a little bit hipster vibe. Throw in some pattern on the floor, or add a shot of color into your monochromatic scheme, and you’ve got a look that is uniquely your own.

SEATTLE MAGAZINE
The Light Box
A Point Roberts home embraces the rural surroundings.
Up + Out
A remodel creates spaces for a growing family.

PACIFIC NW MAGAZINE
Collected Inspiration
Dale Chihuly gathers treasures to create them.

Building Memories
Through tradition an island cabin grows.
Inviting to All
Remodeling a 1,600-square-foot house was a family affair.

Seeing the Light
For six wired women creativity comes in shades.

A Welcome Change
With French and Eastern inspiration, a renovation is realized.

Equal to the Task
Apart and hidden are the secrets to a home office that works.

Going with the Flow
On the Sammamish shore, work and play glide in and out.

Learning about the HoloLens user interface.

Learning about the HoloLens user interface.

academic papers

Microsoft + Cornish: Through the HoloLens
A white paper shares key learnings from the creative interaction between a large company and a small arts college. This paper was presented at the Seattle Interactive Conference 2017 and Design Management Institute (DMI) Academic Conference 2016 at The Massachusetts College of Art + Design.

Captured Moments: Defining A Communicative Framework for Social Photography
An academic research paper published and presented at the SIGCHI Creativity + Cognition Conference 2015 at The Glasgow School of Art, Glasgow, Scotland. (Only 26 papers chosen from 109 submissions.)

Yours, Mine + Ours: Photography and Creativity in the Digital Age
The current capture devices (camera, phone, video, tablet) do not guarantee the quality o f the creative expression as readily as they ensure its distribution.

Rules of Engagement

This speed of sight has put visual communication in a new quandary. Forget the ongoing argument about who’s a photographer and who’s not; today the visual challenge is to understand the appropriate rules of engagement for posting photographs on social media.

 
Robin is a multi-talented, idea-a-minute thought leader. I have witnessed her excellent management skills, ability to inspire and lead a team, and to synthesize the “big picture” for diverse industries and consumer categories. ... Working with her is professionally stimulating and creatively rewarding.
— DEBRA PRINZING, FOUNDER SLOWFLOWERS.COM