yaWento wanted to be the next go-to app for travelers by allowing them to blog, discover, research, share, interact, and plan travel experiences from their mobile phones. A team of 11 Junior UX designers assisted yaWento's CEO, Matt Archer, in the creation of a rich user experience by researching competitors, creating potential consumer personas, developing design elements, compiling mood boards, defining consistent visual branding and adhering to a tight five-week design schedule.
STUDENTS
JADEN NETHERCOTT, ELIZABETH ATKINS, CELINE BESSON, KEVIN BUI, PHOUNG SEN, JANESSA CORSE, TAEJIN UM, NICHOLAS GATES, MARIA PAZ, MALLORY GELINEAU-FOX, CARMEN DOLL
See protoype HERE.
Six personas were determined.
Over-arching navigation and flow.
Branding color palette + icon style designed.
