CONSUMER INSIGHTS

Robin can successfully analyze consumer motivations and emergent cultural patterns and translate them into relevant business strategies. She is experienced in research and report writing for ethnographic research, 1:1 interviews, competitive analysis, STEEP assessments, strategic white papers, and persona research, identification, and creation.


THE HARTMAN GROUP
As a Senior Ethnographer, Avni worked on high-profile qualitative research projects involving immersive primary research for Fortune 500 companies. Including Anheuser-Busch, Kraft, Kerrygold, General Foods, and Pepsi.
Reports are proprietary.

ICONOCULTURE
As a Senior Director, Avni provided consumer insights, qualitative research, trend analysis, and advisory services to Fortune 500 companies and international advertising agencies. Including: Moen, Scripps Network, Kohler, Comcast Cable, Lowe's. 
A Return to Heartland Values
A House is Not a Home

Some interesting client challenges brought us together as we tackled some custom consulting projects. Robin’s depth of knowledge made the content creation portion a breeze and her professional approach and years of experience meant the client interaction would be a success. If we ran into a question Robin was able to tap into a vast network of contacts who surely had the answer.
— MARY MEEHAN, FOUNDER ICONOCULTURE

ALLRECIPES
Avni worked with the research and marketing teams to establish core food trends and create a yearly white paper released to highlight findings.
Insights + Trends: The Measuring Cup 2011
Insights + Trends: The Measuring Cup 2012

WGSN THINKTANK COLUMNIST
Wrote a monthly column examining design trends and topics specific to the U.S. marketplace.
Kitchen Past, Future Perfect
Universal Design’s Boomer Moment

Beautiful Women.jpg

REAL WOMEN. REAL LIFE.
A select group of experienced lifestyle experts with a female focus on content strategy, consumer insights, trend analysis, and market research.
Virtual is the Reality
Homemade Creativity
Storytelling: Life is an Open Book