Cornish students and Amazon instructors gather for critique. Four of the students received Amazon summer internships in 2017 in User Experience Design and Visual Design.

Cornish students and Amazon instructors gather for critique. Four of the students received Amazon summer internships in 2017 in User Experience Design and Visual Design.

  Twelve competitive analyses were conducted.

Twelve competitive analyses were conducted.

  Ten target audience interviews were completed.

Ten target audience interviews were completed.

  Four concepts were designed and presented.

Four concepts were designed and presented.

 

AMAZON GEN Z

Amazon and juniors from the Cornish College of the Arts design department worked to create a new type of online shopping experience.

DESIGN CHALLENGE
Create a new social shopping experience where younger generation customers can discover, share through social media, and buy products online.

PROJECT OVERVIEW
Cornish College of the Arts design students worked with lead designers from Amazon, an e-commerce and cloud computing company, to develop new social shopping experience where younger generation customers could discover, share and buy products online. The junior design students focused specifically on the user journey for Generation Z consumers discovering needs through interviews and competitive, and creating a prototypes defining new user flows and interaction in a five-week time frame.

INSTRUCTORS
Robin Avni; Amazon: Brian Thurston Bralczyk, Jenn Wolf, Anna Godfrey, Sarah Sinclair, Paul Rodriguez. Special thanks to Jeff Gelfuso.

CORNISH STUDENTS
Dillon Edwards, Jaden Nethercott, Kevin Bui, Elsa Adkins, Phuong Sen, Mallory Gelineau-Fox, Vivian Hyon, Celine Besson.